Heather Hoffman

Heather Hoffman
Owner
Level 5 Stylist

Heather's passion and attention to design and detail has made her one of the area’s most sought after stylists. She has trained with well respected educators through Graham Webb Academy, Oscar Bond of NYC, Beth Minardi, Roy Peters, Aveda Institute, Patrick Fitzwater, Patrick Guarniere, Lori Zabel, Wendy Belanger and Redken NYC. Heather has also attended the Redken Symposium in Las Vegas. Heather is an outstanding hair artist, specializing in Bridal styles and formal styling. She also specializes in Mens Hair Design. She is also certified with Extend U.S.A. as a Hair Extension Specialist. She is also certified in Brazilian Keratin Straightening System.  She has been in the industry for over 15 years  . She is available for appointments on Monday, Wednesday, and Friday. 

Favorite Product:

Availability: Monday, Tuesday, Wednesday, Thursday & Friday

 
Sarah Hoffman

Sarah Hoffman

Salon Manager/ Front Desk Support Coordinator

 

Sarah has been a member of the Salon Pure team since we opened in 2012. As a Manager/Front Desk coordinator, Sarah prides herself on knowing each stylist and what they do best, ensuring appointments will be a perfect match. She is passionate about her job and loves to cater to others and ensure that they have the absolute best salon experience they can. She strives to fulfill the needs and wants of every guest at Salon Pure. Sarah is always willing to go the extra mile to provide every guest with a pleasant experience, every time.  Sarah's charismatic personality, work ethic, and dedication make her a valuable member of the Salon Pure team.

When Sarah is not at the salon she loves cooking, baking, taking care of her animals and hanging out with loved ones. She loves making others feel great about themselves and lifting them up. That is why she is so passionate about her role as Salon Coordinator. One of her favorite quotes is "Embracing chaos might be the journey we take to finding peace." Rachel Hollis 

Favorite Product: Pureology Colour Fanatic 21 Spray

Availability: Monday-Friday

Brooke Watson

Brooke Watson
Level 5 Stylist

Brooke began her career with Salon Pure in January 2014. She has been working in the industry for over 8 ½ years. Brooke loves to give her guests hair transformations that portray through into their everyday life. When someone looks good, they feel good. That’s why she loves what she does. She is very talented and excels at short haircuts & textured haircuts. Her favorite quote is “Let your smile change the world, but don’t let the world change your smile.”

When Brooke is not transforming hair at the salon, she loves doing Heavy Bag Boxing to stay in shape. She loves being a wife and a mommy of two beautiful children!! Brooke has trained under some of the industry’s top artists such as Patrick Fitzwater, Patrick Guarniere, Jen Plank, Lori Zabel and the educators at the Graham Webb Academy.  She recently attended the Premier Philadelphia 2018 show featuring classes with some of the industry’s top educators.  She has also attended classes on Wahl barbering & Malibu.

Favorite Product: Pureology On the Rise Root Lifting Mousse

Availability: Wednesday, Thursday, Friday, & Saturday

 
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Halie Loeser

Level 1 Stylist & Makeup Artist

Halie rejoined our Salon Pure team in June 2020 and she has been part of the hair industry since 2018. She attended The Temple: A Paul Mitchell Partner school and trained to get her license. Her passion for hair has been very evident since her first day. She loves doing hair because she gets to create a new look for each guest and make them feel confident and beautiful. She excels most with color projects. As well as using her guests faces as a canvas to create art with her makeup skills.

Halie loves to play with makeup, read and play board games in her free time. She is a huge Harry Potter fan and one of her favorite quotes is “But you know, happiness can be found even in the darkest of times if one only remembers to turn on the light” Albus Dumbledore (Harry Potter).

Favorite Product: Redken Wind Blown 05

Availability: Monday, Tuesday, Wednesday, Thursday & Saturday

 
Roxanna Fiorita

Roxanna Fiorita
Level 2 Stylist & Makeup Artist

Roxanna joined our Salon Pure team in November 2016 and she has been part of the hair industry since 2008. Her passion for hair stems from her love for making others feel confident and beautiful. She loves how a dramatic transformation or even a simple cut can bring out a person’s inner confidence. Roxanna stays up to date on her education constantly. When she doesn’t have a client in her chair, she is on behindthechair.com watching tutorials and videos to bring her clients the latest trends and styles. She has trained under some top educators such as Jamie Dana, Jenny Strebe, Wendy Bélanger, Lori Zabel, Matt Beck, and Jen Plank.

 

When Roxanna is not at the Salon she loves hanging out with her kids, family and friends. She also loves music, dancing, & watching the ID channel. She is happiest in the summertime when she can be outside in the sun. One of her favorite quotes is “Art is something that makes you breathe with a different kind of happiness.” Anni Albers

Favorite Product: Pureology Shine Bright 

Availability: Monday, Tuesday, Thursday & Saturday